Gallego & Co.


Insights. Imagination. Strategy. Discipline.


Gallego & Co. (G&Co.) is boutique consulting firm specializing in marketing, communications & public relations, and brand development for consumer packaged goods, particularly natural or 'better-for-you' food & beverage.

Founded in 2007 in New York City by Arthur Gallego, a well-respected marketing executive with experience in cosmetics & fragrance, real estate marketing, publishing & media, hospitality and the aforementioned food & beverage industries, G&Co. has since become a sought-after strategic marketing partner for new, emerging and challenger brands.

Of particular note is G&Co.’s work for beverage brand Vita Coco Coconut Water. Gallego launched the brand in 2004 and has worked with Vita Coco every year since, overseeing the brand’s consumer and corporate communications and contributing to every facet of marketing and brand development. As the longest-serving member of Vita Coco’s marketing team, and a notable figure in the popularization of coconut water as a mainstream beverage category in the US and Europe, Gallego helped position Vita Coco and its founders as the undisputed category leaders and recognized pioneers in natural-functional beverages.

In 2018, G&Co. relocated its operations to Los Angeles, continues to work with food & beverage brands, including alt-dairy, and is expanding its client base into other industries including marketing technology. The firm often works with emerging brands in a start-up chief marketing officer (CMO) capacity.

Gallego is a respected authority on food & beverage marketing and related trends and has been featured or quoted in The New York Times, The Wall Street Journal, CBS News, MSNBC, CNN and other media outlets. He also served as a guest judge on the British version of “The Apprentice” judging, what else, beverage.



Partnering with the right marketing and communications company to represent you is a difficult decision. That’s why G&Co. offers consultations to walk you through your needs, the scope of your goals, and your budget.

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Principal & FOUNDER

Arthur Gallego

"One of the people who made you drink coconut water. You're welcome."

Arthur Gallego is a c-suite level marketing and communications executive with expertise in strategic planning, brand development, packaging design, labeling/regulatory agency compliance, corporate communications, crisis communications, analyst relations and consumer public relations.

Starting his career in San Francisco, Gallego worked in restaurant hospitality marketing and opened restaurant properties in San Francisco, Napa Valley, Vancouver BC, and Singapore. He later relocated to New York and built a successful career in consumer packaged goods, starting in cosmetics and fragrance. Gallego’s career evolved into real estate marketing before coming full circle and returning to food & beverage through his work with brands like Vita Coco.

Gallego has lived and worked on both the West and East Coasts, and in Paris. His global experience includes work in Europe and the Asia Pacific region. He is a recognized marketing and American pop culture authority who has been interviewed by media outlets in the US, UK and Europe. Gallego has also worked with a diverse range of talent including pop star Rihanna, models and businesswomen Elle Macpherson, Chrissy Teigen, Iman and Isabella Rossellini, fashion designer Vivienne Westwood, and iconic chef, TV personality and cookbook author Julia Child.